The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. We may earn commission from links on this page, but we only recommend products we love. An update on major political events, candidates, and parties twice a week. Blog Home Uncategorized coverboy makeup name change. now that CoverGirl has announced that James is its first male CoverGirl. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." And with that newfound influence, that generations values are becoming increasingly visible. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. This article includes content provided by Instagram. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. "If you put [on] just a little, it will enhance the beauty of your eyes.". You may be able to find the same content in another format, or you may be able to find more information, at their web site. The actor describes Harry Styles as "a very kind guy.". One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Easy, breezy, beautiful CoverBoy? To say that Charles is talented would be an understatement. We Start here with our favorite contouring palettes for highlighting and sculpting. Willam wears Coverboy Lip Varnish in TruBlu. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. If you have questions about your account, please This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Charles retweeted a few supportive messages himself. In the week since, he lost millions of . Science Monitor has expired. Their prices range from $10 to $18. coverboy makeup name change. I could look at this all day long and not get bored. #COVERGIRLJames! Original reporting and incisive analysis, direct from the Guardian every morning. 2023 BDG Media, Inc. All rights reserved. The Duchess of York casts "no judgment" toward her nephew. James Charles at Gucci's Met Gala after-party on May 6. she wrote on Instagram. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Carly Cardellino was the beauty director at Cosmopolitan. Ad Choices. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. pic.twitter.com/088HlYBjQI. by blastPRO Mascara. According to Huffington Post, it was only a year ago that Charles started his Instagram page. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Tea. The end of gendered toys? A weekly digest of Monitor views and insightful commentary on major events. retailers. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line 2023 Cond Nast. Sometimes the world is a beautiful place. Given the teens talent with brush and pen, its an obvious pairing. But you know what? James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Jaleesa M. Jones . Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Evan Ross Katz. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Its unsurprising, then, that James himself appears to embody those shifts. User Agreement and Privacy Policy and Cookie Statement and Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. For an optimal experience visit our site on another browser. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". CoverBoy! James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Charisma, Uniqueness, Nerve, and Talent, anyone? This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. All Rights Reserved. Got ten of 'em.". After DragCon, COVERBOY will be available on shopcoverboy.com. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Follow Facebook.com/CosmoBeauty. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Charles was just named CoverGirls' very first male CoverGirl. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! I think thats a part of the story here, too.. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Help keep The Christian Post free for everyone by making a one-time donation today. So why now? But I think CoverGirl also hopes that this means more men will wear and buy makeup. Photo: Courtesy of Coverboy. Please click here to learn how. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . On Tuesday, the makeup brand announced . TikTok has declared the white eyeliner is back. "I went from coloring books to my face. For one thing, James has a considerable social media presence in a world that increasingly values social media. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. "This type of nonsense has got to be called out. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. She's ready to turn the page following ex-husband's cheating. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. "Their main target is to eliminate any and all moral standards. CoverGirl has announced its first ever CoverBoy. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Who needs rainbow highlight when you have this? ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. log out. Use of this site constitutes acceptance of our In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Nor is it the brands first attempt at breaking down barriers. Crypto Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Love the idea of contouring but don't know where to start? Select stories from the Monitor that empower and uplift. Vote for your favorite beauty products now! Get non-boring fashion and beauty news directly in your feed. "We support anyone and everyone who wants to express themselves with makeup. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. The transformation will take your breath away. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Who owns Gatorade: Coke or Pepsi? How Bill Clinton, as first gentleman, could reshape role of first ladies. There's a lot of fun there, too.". It has to stop. And so are five other '90s tattoo styles. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. The singer reveals how grueling life was on the road. And that influence is powerful. Beyond fear, beyond anger. subscription. "I'm aware of the other drag artists with makeup lines . retailers. Your subscription to James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. ', This website uses cookies to CoverGirls Instagram posted a video of Charles speaking about his new role. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. James, who first earned. Blueball is a vibrant true blue packed with silver star-shaped glitters. From everyday glam to eye looks that are packed with color, the social star can do it all. "Just fingers. Whoever said it wasn't easy being green was lying. . No one, that's who. 2022 Galvanized Media. In the course of a year, teen makeup artist James Charles has gone from starting an . One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. "James Charles is no exception. All rights reserved. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Covergirl. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Were the bran muffin of journalism. A selection of the most viewed stories this week on the Monitor's website. IE 11 is not supported. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Makeup artist James Charles is making history. I love being extra pic.twitter.com/7Qu1yu8U2P. Your California Privacy Rights. Log in to hide ads. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. See the entire range of limited-edition, face, eye, and lip products below. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.".