Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. "Popularity of South Korean pop music (K-pop) in the United States in 2019." 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. It isn't just BTS fans who are this passionate. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Register in seconds and access exclusive features. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Statista. Welcome back! fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. You can only download this statistic as a Premium user. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. The K-Pop wave has been well documented in the United States. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. K-Pop itself has been crafted with the goal of accessibility in mind. "How popular is K-pop in your country at the moment? Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. First was the young, diverse, and digitally native Generation Z coming of age. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Meanwhile, all transgender respondents with a total of 4 people come from the US. Following the US, there are 31 respondents from Europe and 28 from Canada. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Screaming Fangirl. In the K-Pop industry, merch is as important as the music itself. You need at least a Starter Account to use this feature. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Tentu, hal ini belum bisa dikonfirmasi. Througha proactive, data-driven approach to growing their audience. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. BTS always seem to do better and better after each comeback, especially on the charts. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Chart. K-Pop itself has been crafted with the goal of accessibility in mind. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. 1. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Business opportunities soon followed. Like to Laugh. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Korean Foundation for International Cultural Exchange. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. 3. Access to this and all other statistics on 80,000 topics from, Show sources information i can't read korean (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. From new album releases to concert coverage and beyond, we've got you covered. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Hope it can give you helpful insights or interesting facts about K-pop. 2007 - 2023 6Theory Media, LLC. "Popularity of South Korean pop music (K-pop) worldwide in 2021." How old are K-pop fans? This is unsurprising given its large multi-cultural population. The Western Hemisphere: K-Pop Consumption and Engagement. Check your email for magic link to sign-in. As for students, it is dominated by age ranging from 15 to 20 years old. Statista. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. This statistic is not included in your account. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. There was some surprises like Loona's female count being so high, 70% is really high for girl group. February 14, 2022. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. They run fan sites, create self-designed band merchandise and produce. As the K-pop fandom's political organization becomes even more mainstream,. (2022). Lalu, benarkah fans Kpop terbesar ada di Indonesia? The money is mostly obtained from parents or working part-time jobs. Are you interested in testing our business solutions? For a better experience, please enable JavaScript in your browser before proceeding. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Halaman Selanjutnya. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. However, EXO was shown to have the highest percentage of males (9.3%). Participation is voluntary and all information is confidential. If you are an admin, please authenticate by logging in again. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. (Fans voted by tweeting the hashtag #BTSBBMAs. The Tulsa . As soon as this statistic is updated, you will immediately be notified via e-mail. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. [Online]. There's an entire Twitter account -- BTS on Billboard! It's easy! Engagement performance compares an artist's performance to other artists who have the same reach. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. can someone list what groups on the list? This is consistent across both Instagram Followers and YouTube Views. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. A Medium publication sharing concepts, ideas and codes. to incorporate the statistic into your presentation at any time. BTS's Jin updates his Instagram for the first time in 2023! To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. 10.14.20. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. However, the popularity of the kpop genre is that as been spreading across the nation. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Youve successfully signed in. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. For years, Beliebers stood above all other fan armies on social media. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Other East Asian countries have a somewhat misleading representation within this data. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. ?Click to watch my newest video!https://www.youtube.com/. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Visuals Visuals Visuals. You can only download this statistic as a Premium user. Finally, heres come the end of this writing. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). account. As soon as this statistic is updated, you will immediately be notified via e-mail. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution.
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