If you like the SOI/geographic farm script above, youll love our other real estate email templates. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Good news! By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. When they got the postcard, they called me. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Why Is Growing Your SOI So Important for Real Estate Agents? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Unlike Twitter, Pinterest will keep driving traffic to your website. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. If you dont have a drip campaign set up yet, dont worry. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Save my name, email, and website in this browser for the next time I comment. So, Jennifer, um what's an example of doing it right? forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Before I started using email marketing, my business was struggling. I am the worst at self-promoting. Instead of scrolling past updates from your sphere, take a second to like or comment. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. If you really want to make a positive impression, then you may even want to publish in these journals. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. First, it is important to take a look at a few statistics that highlight the current housing market. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Wish I could use it but after 25 years it would look odd! A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. And they are provided free through your Multiple Listing Service (MLS). Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Pay Special Attention to Those Who Matter Most, 5. You will be shocked with the answers youll get. Real Estate Sphere of Influence (SOI) - Convert More Leads When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. That said, the fact of the matter is that our SOI is where its at. Put yourself in your contacts shoes. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Where you make your list will depend on where you are in your business. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Or, you may want to rent out a special menu for the evening. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. They better like it, or youre going to get blocked! Offer something of value. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Heres a sample: Dear (friend, client from a former business, former boss, etc.). But, I thought, no better time than right now. Looking forward to catching up with you soon!. and they're yours for free. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Its one of the oldest digital tools that Realtors have had at their fingertips. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Phone: 205-263-9600 If you show up on social media consistently, simply being there and being open is enough. Script #1 - Recent Clients & Professional Connections, I hope all is well! If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. But how many agents actually take that advice? WOW. Pro Real Estate Letters - Professionally written letters for The Best Real Estate Email Templates for Your Sphere of Influence This is the foundation of reviving your database and re-engaging your people. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. When you send an email out, you can watch your results roll in. Good news! It would go like this. Theyre going after the unknown. I was having trouble generating leads and converting those leads into clients. Whats the first advice given to new real estate agents? Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Congratulations, Lori! That is why it is important for you to pay close attention to your sphere of influence real estate agent. It posts your ad and provides a messenger link for the recipients so they can message you directly. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Still not sure how to write it? Hi Jennifer, Interesting concept and comment thread. Check out our full post on prospecting on Facebook! (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Copy all of it into one Excel spreadsheet. Click on where it says "Audiences" on the left side. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Still not sure how to write it? What do you love about it? As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. And yes, for years they have been. And you never know where your next lead will come from. You can use variations of this, but the most important thing you can do is to be authentic. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Sound good? With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Brian Icenhower of The Real Estate Trainer has a great tip. Yes, these lead generation systems work! Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. This takes some time. They got 34 percent from repeat business. Find FL real estate agents If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Tips For Preparation 1. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. :). Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. But the truth is, as humans, were already influencing each other all the time. are great for staying top-of-mind. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. I bet you do want to share some ideas? Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Smart real estate agents know that there is a lot of money to be made in giving away something for free. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. That detracts value. Check out these 5 practical tips for growing your sphere with social media. That's a wonderful example. How to Write an Influence Letter [with Sample] - Request Letters New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. You can do this by adding value coming from contribution and giving them something they want. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. All you need to do is say, Hey! Just never, ever assume. Take this epic SOI marketing story (again from Justin Seeby). (MAKE SURE your contact deets are in your profile!). If you throw a great party, you definitely want to put this to work for you. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? You want to find ways to touch your SOI members without annoying them. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. You may be hesitant to call them because you havent called them in so long. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Take our customer, Justin Seeby for example. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Jennifer - I really needed to read this!! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Instead, you should spend your time visiting with several people in a one-on-one manner. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. This can make a significant difference in your overall reach, as more people will read your content. Then, send a personal note to them. It's good to hear how to get it done right. Sample Influence Letter. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Thats the last time Im going to use that real estate agent.. Some of it is super-scripted and sleazy, and some of it is just plain outdated. A form letter! When you target through every channel like this, you are in your SOIs brain. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain 2. But, there is next time, so thank you so much. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Then, see if they will need assistance finding a spot that has more room. Remind your sellers about something you did that added a lot of value for them. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. A few days ago I followed a search link and saw some advice that I thought was terrible. For example, a home value estimate is one of real estate's most common lead generation tools. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Do you know anyone who might be thinking of purchasing a home in the future? (True Story)Order Your Here! Another excellent post. How to Nurture Your SOI (+ Free Templates! This field is for validation purposes and should be left unchanged. You make an impression and brand yourself into their head. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time.
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