Three PIOs on the scene of a crisis huddling prior to making a statement to the media. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. @8'_= J J0 PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Provide information and updates in a timely manner. This awareness-level training is suitable for new PIOs. As with ICS, the JIS is as simple or complex as the needs of the situation. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Verdi White: And I believe that that has helped in our relationship with the media. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Switchboard: (301) 447-1000 Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Conduct research to determine which tool is best to meet your agencys needs. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. %%EOF Manages resources including supplies, personnel, and equipment. For highly technical information, it might be best to prepare a credible subject-matter expert to present. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The message should be: How will you get the message to your audience? This process includes: Your goal statement expresses what you hope to achieve through your campaign. For highly visible or controversial matters, it might be best to have a leader in the organization speak. B. is not bound by public record laws. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Show emotion as appropriate, but dont use big gestures. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The National Incident Management System (NIMS) is:A. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. This course should take approximately 7 hours and 25 minutes to complete. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. The role of the pubic information officer. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . A good overview of ICS is provided in the independent study . Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. C. D. Identify opportunities for public awareness campaigns. The Public Information Officer may also perform a key public information-monitoring role. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Break your ideas into one subject per sentence. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Your organization may have other format preferences, such as single-spaced and one-page only. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The press saw it. They can be seasonallike hurricane preparedness week. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Be accessible and return calls and emails promptly. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. In other words, express parallel ideas in parallel grammatical forms. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Students also learn message development and . This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. C. is presented as a bad example of public information management. For some incidents, implementing a media area may be an important way to manage the situation. FEMA does not endorse any non-government Web sites, companies or applications. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. An important part of your role as a PIO is to communicate with your community before something happens. This fundamental principle is the basis for public information in emergency management in this country. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. It is important to prepare each person to ensure your message is consistent. Describe the target audiences for the PIO. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Look at the audience, but dont lock eyes with any one person and dont look into the camera. This course can provide a basic understanding of the PIO function for those new to the position. for the incident. Recognize various legal aspects associated with emergencies and public information. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. 0. Narrator: Red Stick Ready targets every segment of the community. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. The test questions are scrambled to protect the integrity of the exam. You can find the complete list of courses in the Spanish language course list. endstream endobj 495 0 obj <. C. only required when dictated by the Incident Commander. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. You should set a realistic deadline and interim benchmarks, as needed. Select it carefully and choose your background wisely. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. This feature can facilitate abuse of the system. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. If you need to build an email list, consider including a place for people to sign up on your Web site. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Traditional media (print, radio, television). It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Select this link to access a printable . It provides a framework for people from multiple agencies to work well together B. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Social media have changed how quickly information about a disaster is available. A micro-blog is a type of blog where the message is shorter. Take a zombie apocalypse for example. Tools to enhance the flow of public information are housed. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. User: 4. The 8-Step Communication Model includes:A. Assess the current situation B. Score .9906. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Holding the session indoors, if possible. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Chris Mrela wrote a dynamite report on this a couple of years ago. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. The subject is the. For different audiences, you may need to write different products. D. seek media release approval from the Communication Unit Leader., 24. There are all kinds of emergencies out there that we can prepare for. Hundreds are so ill that they end up being admitted to the hospital. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Providing information and access to newsmakers. These sites make it easy to establish networks of contacts. Is there any restriction on the information to be released? It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. How or what can your community learn from these events? Is the conduit for information to internal and external stakeholders. . Media pools are used to restrict access to an area due to space limitations or safety issues. (Unit 1), Describe the role and functions of the PIO. * The social media links provided are for reference only. Many edits, however, can be made in real-time and appear almost instantly online. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. 1. Evolving media (Web sites, email, blogs, social networking sites, etc.). If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Contact local, tribal, territorial, and State press associations to obtain media lists. 0 The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. If you do not want something recorded by the media, cover it up or shield it with a vehicle. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. What actions and resources are being used to achieve the objectives? Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Identify how messages should be conveyed. (Unit 3), Recall preparation techniques that contribute to a successful media interview. . The Mayors Office developed an outreach campaign known as Red Stick Ready. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Contact commercial vendors to identify contacts and the process for news releases. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. (For example: The suspicious package was the size of a laptop computer. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Always connect with the Incident Commander before making any statement to the media. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! (Incorrect), John enjoys boating, swimming, and fishing. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. What do they already know about the topic? Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Construct and deliver an appropriate crisis and emergency risk message. (Unit 4), Apply public information techniques to a 5% scenario. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Establishing relationships with news media representatives by being accessible and prepared. Test the message on a safe audience B. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). List the skills needed to be an effective PIO. 524 0 obj <>stream This course can provide a basic understanding of the PIO function for those new to the position. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. You need to write to your audience. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Sound bite B. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) When will you implement your campaign? 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Emergency Manager jobs 33,535 open jobs Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Announce events of interest to your community or share information about an incident. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Possess and enhance certain qualities and skills that make an effective PIO. It can be taken alone or before Basic Public Information Officer Training (G290). Describe the role and function of the PIO. . Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. * The social media links provided are for reference only. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. (What will motivate them?). Tammy Kikuchi: The response was overwhelming. The role of the PIO is the same regardless of the type or size of the event. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. PIOs need to have a thorough understanding of the communities they serve. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Work within the emergency management system. 18. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Preparing quality written products including news releases. Serves as an advisor to the Incident Commander. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Time will also impact the shelf-life of your campaign. It will keep you focused and is the foundation for evaluating your campaigns success. In the next lesson you will learn how to communicate effectively when an incident happens. Social networking sites are online communities that connect people. A directory of your organizations Internet presence. I would urge you to be careful whenever you travel, Smith said. C. request additional assistance through the National Public Information Support Network. %PDF-1.6 % Check with them to see if the location selected for a media area will allow them to accomplish this connection. Social marketing is the use of commercial marketing principles to: A.
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